CBEST was founded in 1950, and it was the first listed company of Chongqing. As the leader of retailing sector in southwest China, CBEST has been the Top100 Retailors more than 10 years in a row, coming 227th of China Fortune Top500 in 2018. Its major businesses include department stores, supermarkets, appliances, car trade, and etc. It has also set foot in e-commerce, consumer finance, supply chain finance, quality control, and other emerging sectors. Under CBEST Group are CBEST Department Stores, New Century Department Stores, CGTG Appliances, CGTG Cars, and other names, among which CBEST Department Stores and New Century Department Stores have been listed as China’s famous brands.
Company Profile
Mashang Consumer Finance Co., Ltd. (MSCF) is a tech-driven financial institution with a consumer finance license by China Banking and Insurance Regulatory Commission (CBIRC). We started business in June 2015, and completed three rounds of capital injections respectively in 2016, 2017, and 2018, total registered capital amounting to 4 billion as of now. Our shareholders include CBEST(600729.SH), ZKJ Technology, WUMART Technology, Chongqing Bank(01963.HK，601963.SH）), Sunshine Property Insurance, China Zhejiang Commodities City Group(600415.SH), together with whom we have also got new strategic investors such as CICC, China Securities, and Chongqing Liangjiang New Area, which are either central or local state-owned entities.
Upholding the mission that TECHNOLOGY MAKES LIFE EAIER, MSCF is devoted to be the most trusted financial services Inc. around the world by technology empowers innovation, also provide distributed and petty consumer finance service for people from everywhere who need financial services, so MSCF always considers consumers as our centrality, concentrates on inclusive finance. We try our best to boost consumption upgrading, stimulate domestic demand and serve for the development of substantial economy, We invariably make the positive contributions to the development of social economy, for instance local Taxes, obtaining employment, etc. At the end of 2022, the taxes 66 billion yuan had been paid, and over 2700 jobs had been created by us.
As a technology-driven financial institution, MSCF attracted a lot of elites from some fields like finance, big data and artificial intelligent, etc all over the world. The technical team consists of about 2000 developers, and the risk management team is also made up of over 200 analysts. We set up a Artificial Intelligent Research Institute, Post-doctoral Research Station, furthermore Smart Finance&Big-data Lab. We also have co-built national level Applied Math Center with Chinese Academy of Sciences as well as Chongqing Normal University, and the research subjects we carried out have greatly improved our research-practice capability, with which we are able to develop over 1000 systems that can serve the consumer finance business process from start to end. We have also filed over 1000 patents（stable ranking TOP 1 in the industry） and acquired 83 software copyright certificates.
Nowadays, we have been recognized as AAA credit entity and national high-tech enterprise. We have also been listed by MIIT as one of the new AI innovators, and meanwhile become one of the first members of AI Sub-committee of the Technical Committee on Information Technology Standardization (SAC/TC28/SC 42). Two of our research subjects were awarded the first prizes in IT risk management of banking sector by CBIRC. The PBOC has also prized us as prominent institution in credit data management. Our company has been selected as “Chinese Service Enterprises Are In The Top 500” for four consecutive years. Zhao Guoqing, the CEO, was also recognized as prominent innovator by MOST, as well as the leading technology entrepreneur of the national 10000 Talents Plan in the forth batch by the Organization Department of the Central Committee of the CPC.
